DATE: Osun Group is the newly launched production company founded by pioneering media entrepreneur Luti Fagbenle (Maxxx/ Robyn Hood / Blue Therapy and founder of Luti Media). With bases in the UK and US, Osun has brought in producer Sheila Nortley to lead its ambitious TV slate as Head of Drama and Executive Producer in a new partnership deal. Nortley, celebrated for her work on Netflix hits Supacell and Harlan Coben’s Stay Close, brings her extensive experience and passion for culturally resonant storytelling to this dynamic new venture.

 

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Strategically positioned to make a significant impact on the global content market, Osun is dedicated to producing high-end television with compelling narratives that resonate worldwide, in both the scripted and unscripted markets. With Nortley leading its drama slate, Osun is poised to deliver groundbreaking content, building on Fagbenle’s proven track record of creating award-winning productions. Nortley takes up the position alongside her work as an independent producer.

 

Luti Fagbenle, Founder of Osun Group, said: “Our vision for Osun is to provide the best home for diverse talent to tell their stories, offering the infrastructure and culturally attuned leadership needed to execute their most ambitious projects. Sheila’s outstanding track record and dedication to diverse storytelling align perfectly with our vision. Fresh off the success of the hit series Supacell, the timing couldn’t be better.”

 

Sheila Nortley said: “As the industry shifts and becomes more risk-averse, we see this as the perfect opportunity to prove that diversity and inclusion aren’t trends, but essential components of storytelling that resonate and reflect the rich culture of our world. We’re excited to set a new standard and create great television that stands the test of time."

 

Osun boasts a comprehensive production framework with specialised teams across key areas including production management, finance, legal, HR, and IT. This support system allows Osun to produce television independently, continuing the legacy of Luti Media which produced series including Maxxx (Channel 4, Hulu) and Blue Therapy (E4, Amazon, BET+). Osun also has the capability to finance development and secure production funding through venture capital, extensive brand relationships, and global partners. Luti Media will continue to focus on producing branded content and music videos.

 

ENDS -

For further information please visit:

Website: https://www.osun.group

Instagram: https://www.instagram.com/osungroup

 

Or contact:

Charlie Wainwright, Number Nine PR, on behalf of Osun Group and Sheila Nortley:

[email protected] / [email protected]

 

NOTES TO EDITORS

 

About Osun Group:

 

Osun Group is a new television production company, founded by BAFTA-nominated Executive Producer Luti Fagbenle (Maxxx, Highlife), which specialises in creating and producing high-end television with compelling narratives to resonate with audiences for a global market. Through authentic representation and a diverse leadership, the company’s mission is to entertain and inspire the world through the creativity of the diaspora, through both scripted and unscripted productions.

 

Osun’s creative team, led by Fagbenle, include producer Sheila Nortley (Supacell, Harlan Coben’s Stay Close), Tara Ayeni, Head of Development, Aletha Shepherd, Head of Film and Georgia Cassidy, Head of Unscripted.

 

Osun has been launched following the success of Fagbenle’s music, fashion and brands production company Luti Media, which has produced award-winning work for some of the world’s biggest names including Beyoncé & Jay-Z, Drake, Snoop Dogg, One Direction, Google, Pepsi, Nike, Beats By Dre and Adidas. Under the Luti Media banner, Fagbenle produced comedy drama Maxxx for Channel 4 (UK) and HULU (US), reality dating show Blue Therapy for E4 (UK), BET+ (US) and Amazon Prime Video (Africa), Robyn Hood for copyright’s Global TV and the BAFTA nominated Mixtape.

 

Osun has offices in London, Manchester and Los Angeles.

 

Luti Fagbenle biography

 

Luti Fagbenle is a pioneering entrepreneur and award-winning executive producer with a track record across many sectors of the entertainment industry, including music, advertising, theatre, and television.

 

His career began on stage in the West End, playing Simba in The Lion King, and then onscreen as a series regular on the long running drama Hollyoaks. In 2006, he launched his own production company, Luti Media, which rose to acclaim by producing music videos, commercials, and branded content. Luti's work broke records for the most views in 24 hours and the most YouTube views of the year. He left an indelible mark on pop culture, collaborating with superstars including Beyoncé, Drake, Ed Sheeran, Jay-Z, and Kanye West. Luti Media executed campaigns for some of the most recognizable brands, including Google, HSBC, Nike, and countless more. In film, Luti produced the BAFTA-nominated Mixtape. In theatre, Luti Media was responsible for the Olivier Award-winning Misty, which transferred to the West End. His work in fashion, for brands including Alexander Wang, AllSaints, and Anya Hindmarch, has been featured in Vogue numerous times.

 

Luti's television career began with the BAFTA-nominated Dynamo: Magician Impossible (UKTV) before launching a string of successful TV series under the Luti Media banner. In 2020, Luti Media launched its debut comedy series, the primetime (Channel 4 / Hulu) sitcom Maxxx, written by and starring O-T Fagbenle. The show, which featured Christopher Meloni, Jonathan Ross, and Jourdan Dunn, was nominated for an RTS Award. Luti Media’s debut reality TV series, Highlife (Channel 4 / Discovery+), was the first Black British reality TV series and trended number 1 on Twitter. In drama, Luti Media produced the action-drama series Robyn Hood (Corus / Global) created by Director X. In 2023, Luti's hit reality TV series Blue Therapy (Channel 4 / Amazon / BET+) went viral, sparking huge online debate regarding relationships and gender roles.

 

Luti's latest venture, the Osun Group, is dedicated to developing and producing high-end television. Luti's vision for Osun is to empower creators to bring their artistic and commercial dreams to reality.

 

Sheila Nortley Biography:

 

Sheila Nortley is an award-winning producer and writer, with a scope of work that extends internationally across film and television. Reflecting her passion for storytelling and a desire to tell stories that weren’t being seen, Sheila has produced high-end television drama, and as a filmmaker she has produced and written multiple short and feature films.

 

Her film credits include Sable Fable, Limbo, Moon Over Aburi and Sometimes I Feel all of which were selected at multiple international film festivals. Her additional credits include short films Joy, Sacred Knowledge, and music videos for Shingai’s including Too Bold and We Roll.

 

Her television producer credits include the global #1 Netflix series Supacell, and Netflix’s global hit drama Harlen Coben’s Stay Close.

 

In 2023, Sheila created and executive produced Osoro, a short film in collaboration with Cameron Roach’s Rope Ladder Fiction, as part of a drive to create black voiced projects to be developed into drama series. Sheila is currently developing her debut feature script Birdsong, which was selected for the 2021 Brit List, with BFI, Film London, and the BBC.

 

Among her accolades, Sheila won the Woman of the Future Award 2016 in Arts & Culture for her work in film, and in 2018 she became an Associate Fellow of the Royal Commonwealth Society, and she was selected to join the BFI Network x BAFTA Crew 2021.